Decentralized browser Brave has implemented Brave Ads, a system that pays its users for watching ads.
Basically, whenever you watch an ad using Brave you get 70% of the ad revenue.
But is this program all it’s cracked up to be?
Let me state that Brave’s attempts to revolutionize the way ads work are excellent.
It’s great that you can opt out of ads entirely.
It’s also excellent that Brave goes to great lengths to protect your privacy.
But. On average, a Brave user will get approximately $70 in Brave tokens from watching ads over the course of a year. That’s according to CEO Brendan Eich. I don’t know about you, but personally I’d pay $70 a year never to see ads on the web.
$70 seems very low to have to deal with ads for a year. Eich says it will get better, and by 2020 the rewards could be over $200.
However, there’s another critical flaw in this proposal: You can’t withdraw BAT.
That’s right, that currency you’re being paid in to watch ads? You can’t actually do anything with it but give it away.
In their FAQ, Brave states that they have plans to implement a Know Your Customer system that will allow users to withdraw BAT.
But who knows if or when that will happen, as that will likely be a very difficult undertaking.
If Brave ever got up to $500 or $1,000 per year to watch ads, with a simple KYC system to withdraw BAT, I’d be very excited for its prospects.
But in its current form I’m skeptical. It’s doing things marginally better than existing browsers. But I’m not seeing the revolutionary aspect of this browser in its current state.
Currently, Brave is about 20% faster than Chrome. Brave’s CEO claims this is a key selling point, but personally, I don’t particularly care if a website loads in 1.8 seconds or 2.05.
In fact, Brave falsely claims that it’s 2-8 times faster than Chrome, which is absurd. I hate to be negative, but I feel strongly that the crypto space has enough false facts without large, reputable crypto companies joining in.
Overall, I do like what Brave is doing in trying to enhance the overall browser experience for users. But right now it’s over promising and under delivering.
That needs to change before I’m fully on board.
Will Salisbury is the co-founder of Blockchain Decrypted and full-time cryptocurrency trader. He also hosts the Blockchain Decrypted podcast, and when he's not talking or writing about blockchain technology and cryptos, he likes to play games and relax in his home state of Michigan.
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